Dubai, UAE August 2025 In a stunning showcase of investor confidence and market transformation, Dubai's off-plan real estate segment priced above AED 10 million has witnessed an unprecedented 240% growth since 2022. Fuelled by the rise of branded residences, legacy community revitalizations, and high-end launches, this niche segment is rapidly reshaping the luxury property landscape.

3,731 AED 10mn+ Off-Plan Deals in H1 2025

Off-plan sales in the AED 10mn+ bracket grew from 952 deals in 2022 to 3,223 in 2024, with H1 2025 already surpassing last year's volume at 3,731 transactions a remarkable 15% year-on-year increase.

Key Growth Catalysts

1. Branded Residences Reshape Demand Dubai's evolution into the world's most active branded residential market is driving substantial investor interest. Projects like:

The Lana Residences, Bvlgari, and One&Only One Zaabeel command AED 10,000+ per sq ft, accounting for 30% of all AED 10mn+ apartment sales.

2.Renovated Villas in Legacy Communities Revived villa communities are eclipsing former benchmarks:

Jumeirah Islands now outperforms Emirates Hills, with prices reaching AED 6,375 per sq ft.

In 2025, over 90% of sales in Jumeirah Islands exceeded AED 10mn, and 40% topped AED 20mn.

3. Mega Off-Plan Launches Fuel Momentum Strategic developments such as:

Palm Jebel Ali, District One West, and The Acres are anchoring investor confidence, supported by top-tier developers and international market interest.

Market Dynamics

Off-Plan Dominance: Representing 69% of all AED 10mn+ transactions, up from under 30% just two years ago.

Secondary Market Stability: With ~1,500 ready villa transactions annually, the resale segment remains resilient amid the off-plan boom.

Global Buyers and Brand-Driven Appeal

With global HNWIs increasingly favoring Dubai’s tax efficiency, investor-friendly laws, and rapid urban evolution, the off-plan surge aligns perfectly with their appetite for:

Branded living

Exclusive waterfront addresses

Access to global hospitality names like Dorchester, Armani, and Ritz-Carlton