The UAE has become the epicenter of branded residences, a segment where luxury homes are developed in partnership with world-renowned brands. According to CBRE's UAE Branded Residences Report 2025, the country's macroeconomic resilience driven by a forecasted 5.3% GDP growth in 2025 and strong non-oil sector performance has created fertile ground for this trend.

Dubai: The city remains the flagship market, accounting for the majority of branded residence launches. Ultra-luxury villas tied to automotive and fashion brands have led the surge.

Abu Dhabi: Transaction volumes rose 126% year-on-year in 2025, fueled by projects like Jacob & Co Beach Living and W Residences.

Ras Al Khaimah: Emerging as a niche hotspot, with branded developments adding diversity to the UAE's luxury portfolio.

Why Investors Are Choosing Branded Residences

Branded residences are not just homes they are lifestyle statements. Buyers are drawn to:

Global brand prestige: Partnerships with luxury names in hospitality, fashion, and automotive elevate property value.

Security and trust: Branded projects offer professional management, hassle-free ownership, and long-term value retention.

High-net-worth migration: The UAE is projected to attract over 9,800 millionaires in 2025, many of whom prefer branded residences as secure entry points for capital relocation.

Tourism-driven demand: With Dubai and Abu Dhabi ranked among the world’s top destinations, branded residences align perfectly with lifestyle-driven investment.

Price Premiums and Market Risks

While branded residences deliver exclusivity, they come with trade-offs:

Premium pricing: Buyers pay significantly more compared to non-branded luxury properties.

Potential oversupply: Rapid pipeline growth could saturate the market if demand slows.

Value retention: Long-term appreciation depends on the strength of the brand and sustained investor appetite.